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Female Rapper Concludes in a Tie

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After Hundreds of Submissions, National Search for Female Rapper Concludes in a Tie

Two California-based artists end up beating the competition in S&H Public Relations’ search for the Next Great Female MC.

Los Angeles, June 2011 – In March of this year, newly formed S&H Public Relations launched a national talent search for the next great female rapper. Hundreds of artists submitted their music in an attempt to meet the May 31 deadline but very few met the criteria set forth by S&H. However, shortly before the deadline, two submissions came in which finally brought hope to what had started to seem bleak.

Rappers Miss.She.Ill and Madd Mary tied for the winning spot in an unlikely outcome. Both hailing from Southern California, these two artists represent exactly what S&H is looking for. “We weren’t planning on having two winners but we just couldn’t choose,” says S&H co-founder Sebastien Elkouby. “These artists represent what real Hip Hop music is all about and aren’t afraid to be themselves in an industry watered down by copycats and talentless one-hit wonders. So we decided to select them both.” Miss She Ill and Madd Mary will receive free PR provided by S&H Public Relations, a service they’ll surely need with current and future projects.

Miss.She.Ill says, “I’m privileged to be working with experienced individuals in preserving our Hip Hop culture through proper marketing. As an independent artist, I feel respected and empowered to have a team that supports my vision.” Madd Mary adds, “I am both ecstatic and grateful to be selected as the winner of the “Next Great Female MC” talent search. I am looking forward to a symbiotic, mutually beneficial relationship with S&H.”

Madd Mary’s debut EP, The Kitchen Press, is available at WhoIsMaddMary.com. Miss.She.Ill is currently working on her debut EP scheduled for a summer release. You can check out some of her freestyles and unreleased tracks at SoundCloud.com/MissSheIll and on YouTube.

About S&H Public Relations

S&H Public Relations is a Los Angeles – based company dedicated to promoting Hip Hop artists and culture. We pride ourselves on working with artists who aim to push Hip Hop music forward. We believe that many talented Hip Hop artists, usually referred to as “underground”, are often overlooked due to lack of resources. S&H’s goal is to provide affordable services to quality artists who are looking to receive greater exposure.

Media Contact:

Sebastien & Harris,  Co-founders
S&H Public Relations
Info@SNHPR.com

On-going Search for the Next Great Female Rapper Uncovers Ugly Truth

PR Company’s On-going Search for the Next Great Female Rapper Uncovers Ugly Truth: Many Rising Female Rap Artists Choose Themes of Sex and Materialism Over Substance and Creativity

S&H Public Relations maintains commitment to find an artist who possesses the X factor.

Los Angeles, April 2011 – S&H Public Relations is having a hard time finding artists who aren’t fixated on themes of sex and over-the-top materialism. Last month, the agency launched a campaign to find the next great female rapper. The national talent search, which started in March to celebrate Women’s History Month, was launched to find a female rap artist who embodies style, substance, and character. What has come as a result is far from what was expected.

S&H Public Relations’ co-founder Sebastien Elkouby says, “These rappers think that the only way to compete in this industry is to sell sex. In a way, they’re correct if all they’re interested in is 15 minutes of fame. But what we’re looking for is someone who has what it takes to make a long term impact.” Taking Lauryn Hill as an example, S&H is looking for an artist who has the potential to be the voice of a generation. Elkouby adds, “Regardless of Lauryn’s personal struggles over the years, the bar she set when she was at her peak still applies to what a rapper can be today.”

S&H Public Relations is extending its April 15 deadline to May 15 to give artists a chance to submit their best work. Co-founder, Carey Harris says, “Someone recently told me that our standards are too high. Why wouldn’t we aim for the stars? The right person is out there somewhere.”

For details and information, artists are encouraged to visit S&H Public Relations at www.SNHPR.com and click on Talent Search. Candidates are encouraged to send their links and copyrighted music to info@SNHPR.com.

About S&H Public Relations

S&H Public Relations is a Los Angeles – based company dedicated to promoting Hip Hop artists and culture. We pride ourselves on working with artists who aim to push Hip Hop music forward. We believe that many talented Hip Hop artists, usually referred to as “underground”, are often overlooked due to lack of resources. S&H’s goal is to provide affordable P.R services to quality artists who are looking to receive greater exposure.

Media Contact:

Sebastien & Harris,  Co-founders
S&H Public Relations
Info@SNHPR.com

The Next Great Female Rapper

In Honor of Women’s History Month, Newly Launched S&H Public Relations Celebrates Kick Off with National Campaign to Find the Next Great Female Rapper

PR company searches for independent female MC to lead the next generation of female rap artists.

Los Angeles, March 2011 – S&H Public Relations is positioning itself as a new leader in the world of entertainment PR. Catering to independent Hip Hop artists, S&H aims to shine the spotlight on quality artists who lack proper promotion. Disturbed by the lack of women in an overwhelming male-dominated industry, S&H’s first order of business is to address the issue by holding a national talent search for the next great female MC.

“No disrespect to Nicki Minaj but she shouldn’t be the only one to come up in most mainstream conversations about women in Hip Hop. This tells us that something is very wrong with the way women are perceived in this field,” says S&H Public Relations’ co-founder Sebastien Elkouby. “Though female rappers such as Sha-Rock, MC Lyte, Queen Latifah, and Lauryn Hill have all made history, women who rap have always been underrepresented. We decided to launch S&H in March to coincide with Women’s History Month to send a message about the need for balance in Hip Hop.”

During the month of March until April 15, 2011, S&H Public Relations is accepting music from female rap artists around the nation. S&H co-founder, Carey Harris says, “We’ll listen to as many artists as we can and select the one who truly brings something new to the table. We’re looking for independent and unsigned artists who have that “it” factor but simply lack promotion.” Artists are required to have some basic online presence as well as music available for download on their own site or sites such as ITunes, Napster, Amazon, SoundCloud, ReverbNation, or BandCamp.

Elkouby comments, “I’m confident that we’re going to find someone who’s going to change the game and inspire a new wave of talented female rappers. It’s just a matter of time now.”

For details and information, artists are encouraged to visit S&H Public Relations at SNHPR.com and click on Talent Search. Candidates are encouraged to send their links and copyrighted music to info@SNHPR.com.

About S&H Public Relations

S&H P.R is a Los Angeles – based company dedicated to promoting Hip Hop artists and culture. We pride ourselves on working with artists who aim to push Hip Hop music forward. We believe that many talented Hip Hop artists, usually referred to as “underground”, are often overlooked due to lack of resources. S&H’s goal is to provide affordable public relations services to quality artists who are looking to receive greater exposure.

Media Contact:

Sebastien & Harris,  Co-founders
S&H Public Relations
Info@SNHPR.com

Hip Hop Program Killed by Budget Cuts

AWARD WINNING EDUCATIONAL HIP HOP PROGRAM KILLED BY BUDGET CUTS

One of the nation’s first programs to bring full time Hip Hop education to high school students seeks new partners after financial crisis terminates its 5-year run.

Los Angeles, California, February 2011 – Since 2006, The Global Awareness through Hip Hop Culture program has been at the forefront of legitimizing the use of Hip Hop culture in mainstream education. Based at a charter school in South Los Angeles, it has been one of the only educational Hip Hop program in the nation offered as a regular class to middle and high school students. Sadly, due to ever-increasing budget cuts, the program will no longer have a home come June 2011.
hiphop program

Sebastien Elkouby, the program’s founder, created this class to address the educational crisis that affects about 50 percent of inner-city students across the U.S. He says, “For a variety of reasons, many students feel completely disconnected from the traditional educational process. This class uses the positive elements of Hip Hop culture that aren’t usually promoted in mainstream media as a medium to develop critical thinking skills while teaching them language arts, social studies, and life skills.”

For the past two years, Elkouby watched budget cuts terminate programs nationwide and suspected that his program would eventually suffer a similar fate. “I can’t expect my program to be safe when thousands of teachers across the country are receiving pink slips. When it comes down to choosing between a Hip Hop class and a science class, it doesn’t take a genius to figure out who’s getting the ax first, no matter how enriching my program has proven to be.”

During its run, the program experienced great success. Elkouby says, “We’ve achieved a lot. We’ve had Hip Hop legends like MC Lyte and KRS-ONE as guests. We’ve sent kids to DJ retreats. We’ve been awarded state-of-the-art studio equipment. We’ve received international media coverage and been featured in documentaries…and this doesn’t even cover a third of what we’ve achieved. But what I’m most proud of is the impact that the program has had on the students. For hundreds of them, this class has been life-changing.”

Former student A. Dominguez says, “Taking this class has made me realize how much I have changed as an individual and has given me the hope to pursue my wildest dreams. Everyone should be able to participate in such a life changing experience!”

In 2007, Elkouby began working with the International Visitors Council of Los Angeles, advising educators from around the world on how to use Hip Hop culture as an educational medium. In 2008, the National Society of High School Scholars selected Elkouby as “Educator of Distinction”. Unfortunately, this wasn’t enough to prevent the program from being terminated.

Elkouby is hopeful that the program will find a new home. “It doesn’t even have to be offered at a school,” he says. “I’m open to bringing the program wherever the need is. I know that there’s money available to fund creative programs. We just have to find it. Who knows? It may even come from someone in the Hip Hop community.”

About the Global Awareness through Hip Hop Culture Program

The Global Awareness through Hip Hop Culture Program is an innovative music, language arts, and social studies program designed to assist low-performing students in developing their language skills, life skills, and global awareness through culturally responsive pedagogy.

Apollo Brown Gives Back to Youth

Acclaimed Producer Apollo Brown Gives Back to Youth through School-Based Hip Hop Program

Hip Hop artist inspires high school students through the power of music.

Apollo Bown

Los Angeles, California, January 2011 – Detroit-based producer Apollo Brown is giving his time to the students of the Global Awareness through Hip Hop Culture Program, the nation’s first full time educational Hip Hop program for middle and high school students. Since 2006, the Los Angeles program has been using Hip Hop culture and Rap music as a medium to helps students develop a sense of global awareness and critical thinking skills.

In early December 2010, program founder Sebastien Elkouby gave his students the task of writing lyrics to random Hip Hop instrumentals found on Youtube. As a fan of Apollo Brown, Elkouby recommended some of the producer’s music to his students. They reacted so enthusiastically that Elkouby decided to contact Apollo and his team to let them know that a group of students almost 2000 miles away was writing to his music. Elkouby didn’t expect the response. “Apollo’s team offered to have him reach out to the students through Skype,” he says. “Apollo reached out to me personally and provided me with more instrumentals to give students. We decided to have the students use their Christmas break to finish writing and prepare to perform their songs for him via Skype. The students are extremely excited.” Elkouby adds, “Hip Hop artists are often negatively portrayed in the mainstream media. Apollo proves that artists give back when given the opportunity to do so. Hopefully, the media can show the positive side of Hip Hop.”

As for his involvement with the program, Apollo Brown says, “When I first heard about the program I thought it was unbelievable that Hip Hop was being taught in the schools. I was also extremely excited that my music was being used as part the curriculum. It actually gave me inspiration and a certain encouragement that real Hip Hop has a chance with the younger listeners. I’m definitely eager to talk with the students and learn how my music has affected them in any way and can’t wait to hear what each student was inspired to write. I just want them to be open to all kinds of music and not just what they hear on the radio and/or see on TV. Being well rounded is important, even within a specific genre.”

The Global Awareness through Hip Hop Culture program is currently in its 5th year. Apollo Brown’s Skype session is schedule to take place by the end of January 2011.

About the Global Awareness through Hip Hop Culture Program
The Global Awareness through Hip Hop Culture Program is an innovative music, language arts, and social studies program designed to assist low-performing students in developing their language skills, life skills, and global awareness through culturally responsive pedagogy.

Apollo Brown is Detroit’s go-to Hip Hop producer. Having worked with indie rap royalty like Little Brother and Black Milk, Apollo’s recent production work on highly acclaimed album, Gas Mask, is his latest offering. For more information about Apollo Brown, contact Dan Friedman at dan@audibletreats.com or 718-768-7275.
Find Apollo Brown at www.facebook.com/ApolloBrown

Media Contact:

Sebastien & Harris,  Co-founders
S&H Public Relations
Info@SNHPR.com

 

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